Media Professional
Interview
Aaron Marks, ESPN Radio, Blacksburg
Va.
By: Nicole Desonia
Aaron Marks doesn’t fully consider himself
a reporter. He does local play-by-play, as well as pre-game
shows for Virginia Tech, a nd
local high school sports. To him this is not reporting, but
to many sports fans, this is the most important type of
reporting. If it weren’t for him, they would not be able to
follow their favorite local teams when they are unable to
actually attend. Marks may not realize how important his job
is, and what his job means to people.
Q: What is your current job?
A: I am a sports broadcaster and sports talk show host for
ESPN Radio in Blacksburg. I broadcast high school football
and basketball. I also host weekly shows on high school
football and a Virginia Tech football pre-game and post-game
show.
Q: How did you get this job?
A: Through hard work in school, preparing the right way by
being involved in the sales side of media, and I also like
to think I’m a little lucky for having found this job. I
e-mailed their sports director last March when ESPN Radio
came to town asking if I could simply help out as an intern,
but when I told them I had sales experience they asked me to
come on and work for them.
Q: Is there room for promotion in the job?
A: There is room for the promotion but I will probably
have to move to another market to achieve it. Our network is
growing and there are more jobs becoming available at
stations in our other markets (including Charlottesville,
Norfolk, etc.). In six to eight months I will have the
opportunity if I want to move into a sports director or
general manger role at one of these stations.
Q: Is this what you always wanted to do?
A: That’s an interesting question. I am on the path to doing
what I have always wanted to do and I am in probably one of
the best situations I could possibly be in. I want to be a
fulltime sports broadcast and/or sports talk show host. To
get there, for now, I am broadcasting but also involved in
the sales side of the job. Sales isn’t my favorite thing to
do, but I understand it’s very important to know how to do
that in this field. It will always increase my salary if I’m
part of the sales team on top of the broadcast. So yes, I
have always wanted to be a broadcaster and I’m starting to
live that dream.
Q: What is your dream job?
A: I want to move up in my next job working for a college a
professional organization as their broadcaster, but for now
I know that’s pretty impossible so like I said, I’m happy
with it.
Q: Do you consider yourself a reporter?
A: Yes I guess I do, but not as you would typically see
a reporter. When someone says reporter I think of someone
who writes for a newspaper, goes out and gathers the facts,
and writes a story. I kind of do the same in that I must go
out and gather the facts by reading history and holding
interviews. Then I tell a story in the form of a
play-by-play broadcast. If I didn’t have the skills of a
reporter my broadcast would be pretty dull, so I have to be
a good reporter to be a good broadcaster.
Q: Your job is in radio, but you have done work with VTTV
and the CT. Why do you stay involved in different medias?
A: I just happen to be fortunate to have landed a job in
radio, but that doesn’t mean I will close off other mediums.
I want to continue to work on my skills as a writer and in
television. I hope in the near future to be able to use
those skills as well. Radio is a great time and I hope I
stay involved with it for a long time but that doesn’t mean
down the road I can’t be involved in a T.V. show on the side
or write a sports column for a newspaper. That’s actually
where I really want to end up. I really look up to guys like
Tony Kornheiser and Mike Wilbon. These are guys getting the
job done in newspaper, television, and radio and they make a
lot of money doing it!
Q: Do you feel it is important to have experience in all
forms of media?
A: Extremely important…especially today. A good example
comes the other day, a gentleman came to me about working
for his website. Working for his website will involve
writing news articles, broadcasting play-by-play on internet
radio, and working on a television show that is tied in to
promote the website. He came to me because he knows I have
the ability to work in all of those fields and I could be an
asset to his company. Many companies are doing this now.
Websites are no longer just websites. They are radio
stations, television stations, and they are putting out
newspapers.
Q: What is your advice to people trying to get into
journalism, in any form?
A: Get involved with everything. It’s important to know how
media is related, but it’s even more important to figure out
what you want to spend eight or more hours a day doing for
the rest of your life! Also, it is really important to
understand the business side of media and how sales works.
You don’t even necessarily have to be a sales person, but
know what is involved and how everything works.



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